Nicola Boscaro

 Class: 2012

 Name: Nicola Boscaro

 Nationality: Italian

 Current job: Sponsorship Sales at AC Milan

What makes this program special?

The EB Institute Sports Business MBA represents a unique opportunity to learn both theory behind the sports business as well as its on field application. The possibility to connect with different experts from the industry it’s what differentiates it from the other programs.

Why did you choose this program?

I chose this program because it is the perfect mix of theory and practice, and because it connects you with some of the best sport business professionals. Sports have always been my passion, thus the master was a natural choice to try to enter and succeed in the sports industry.

Tell us about your highlights in the program?

The Turkish Airlines EuroLeague Final Four experience in Istanbul in 2012, the visionary lecture from the ESPN MD and the session in Barcelona where I met the whole Euroleague Basketball staff. It is something that really elevated my perception of the program.

 

“The program provided me a door in the sports environment with Euroleague Basketball, and I recently moved to DAZN Italy to broaden my knowledge and try new experiences.”

 

Which 3 words would describe your experience with the master’s program best?

Dedication, inspiration and professionality

Which transfer of knowledge caught your complete attention?

The switch towards content marketing and branded pieces. It’s easy to mention nowadays that “Everybody Do It”, but back in 2012 where everybody talked about advertising it was a completely new point of view on the world of sport marketing.

Tell us about the Turkish Airlines EuroLeague Final Four?

I had the privilege to work in six Turkish Airlines EuroLeague Final Four events right after the program, and it still is one of the best experiences in my life. The meticulous organization, the professionalism of the people involved, the experience for the fans and the partners. Everything happening around a Final Four is top notch quality that everyone should experience at least once in a lifetime.

Tell us about your internship – did you get it yourself or did someone help you find it?

I got called from Euroleague Basketball right at the end of the program.

Tell us about the job you were in before studying the master’s program, and the job you have now after you finished the course?

Before the program I wasn’t working in the sport business industry, as I was in an administrative position. The master provided me a door in the sports environment with Euroleague Basketball, and I recently moved to DAZN Italy to broaden my knowledge and try new experiences.