About our lecturers
Taught jointly by Vytautas Magnus University and Euroleague Basketball Institute, students will benefit from lectures of VMU Professors, Guest Academicians from La Salle URL, University of Bologna, University Paris 1 Pantheon Sorbonne and Birkbeck University of London Industry Leaders and Euroleague Basketball Senior Management.
Module Leaders
MODULE 1
Giedrius Jucevicius
Head of Sports Business
MODULE 4
Sonata Staniuliene
Head of Sports Management
MODULE 2
Ausra Pazeraite
Head of Sports Marketing
MODULE 5
Renata Legenzova
Head of Sports Economics and Finance
MODULE 3
Migle Sontaite-Petkeviciene
Head of Sports Communication
MODULE 6
Audrius Simkus
Head of Sports Law and Governance
Guest Academicians
MODULE 1
Dawn Hiscock
La Salle URL
MODULE 4
Giorgio Prodi
University of Bologna
MODULE 2
Fabio Ancarani
University of Bologna
MODULE 5
Wladimir Andreff
University Paris 1 Pantheon-Sorbonne
MODULE 3
Aarthi Rajaraman
La Salle URL
MODULE 6
Sean Hamil
Birkbeck, University of London
Industry Experts
MODULE 1
Lutz Heck
Head of Ticketing & Business Projects at FC Bayern Munich Basketball
MODULE 4
Lukas Laska
Marketing Manager at MH Sports Marketing
MODULE 2
Jordi Balsells
Vice President Asia, Americas & CEEMEA at Desigual
MODULE 5
Cem Karamuersel
Founder of European Basketball Advisory Group
MODULE 3
Ilija Kovacic
Basketball Commentator, TV Host and Production Manager at Sportklub
MODULE 6
Regine Reiser
National Anti-Doping Agency of Germany
Euroleague Basketball Case Study Tutors
MODULE 1
Manuel Barbera
Business Operations
MODULE 4
Francesca Mei
Events
MODULE 2
Iñaki Muñoz
Brand & Sports Marketing
MODULE 5
Xavi Puyada
Finance
MODULE 3
Diego Fernandez
Communication
MODULE 6
Daniel Soto
Legal
EuroLeague Final Four Industry Leaders in Previous Editions
Adam Kelly
SVP, Head of Sales Worldwide at IMG Media
Francisco Roca
President at ACB
Dawn Smyth
Director, Domestic Development at Canada Basketball
Benjamin Morel
Senior Vice President & Managing Director EMEA at NBA
Markus Fest
Director Special & Corporate Events Mercedes-Benz Arena Berlin at AEG
Paul Gils
VP EMEA at New Era
David Frommer
Director Communications & Public Affairs at European Club Association (ECA)
Massimo Coccia
Founding Partner at Coccia de Angelis & Associati
Tadd Reilly
Vice President, Spalding International at Fruit of the Loom
